With the results of the 2024 election signaling a departure from the politics and priorities of the past four years, how should Certified Meeting Professionals (CMPs) and event planners approach diversity, equity, and inclusion programming?

This year, choose a commencement speaker who’ll point graduates toward their greatest strength.

Why is there such a defined structure to successful persuasive communication—and what is it?

Good experience design used to be vitally important for companies’ success in a wide range of fields. What happened?

Leadership is always challenging, but these core principles can see you through.

Many schools struggle to align their Advancement and Admissions messaging. Brand can unify their approach, but there are important differences that must be honored if the message is to resonate with its intended audience.

There are a lot of points between advertising and realized revenue where the independent school sales cycle can break down. There’s a simple way to figure out where the problem is—and what can be done to fix it.

Every successful campaign is a kind of theme-and-variations.

To make your videos come alive, spend less time with a camera and more time with a pencil.

The decision-making part of the brain is in league with our emotions – market accordingly.

The decision-making part of the brain is in league with our emotions – market accordingly.

Before you go to the trade show, make sure your booth will pull its weight.

When it comes to websites, process is product.

Stories move hearts, minds, and wallets.

We know what we like—and we like what we know.

For your writing to connect, it must activate readers’ senses.

For your marketing to be effective, it must focus on one idea.

Interest is the professional cousin of curiosity – and they both come from surprise.

The key to effective marketing is to know when the brain works quickly and when it takes its time – and communicate accordingly.