Feeling beats thinking.
Photo: Hello I'm Nik
Every decision to buy is an emotional decision.
Actually, all decisions are emotional because of the way the brain is structured. Even if we think carefully beforehand, in the actual moment of choosing, we go with our gut.
At that moment, you want your company to feel like the right choice. And the most powerful way is to tell a story.
For a story to produce an emotional effect, it has to center on a character facing a problem and feature an irreversible change. If the character and the problem are compelling, there will be an emotional reaction to the change agent.
That’s where you come in.
Your company is what changes everything, and so becomes viscerally and emotionally important in the context of the story. The funny thing about human brains is, once we feel something is important, that feeling stays with us for a long time and we’re receptive to other messages, especially if they confirm our initial feeling.
If you’d like to tell stories that drive prospects to your door, email Rustle & Spark today.