WHY STORIES?

Because they work.

Nobel-prize winning research(1) shows that every decision we make is ultimately emotional. On top of that, we easily remember information that we can attach feelings to, and quickly forget that which doesn’t inspire feeling. Furthermore, introducing quantitative information prematurely actually prevents us from forming the emotional connection that makes messages stick.(2)

The universal problem

So much business communication fails to convince, persuade—or even be remembered—because it introduces the wrong information at the wrong time. Whether you’re in sales, recruiting, marketing, management, or investor relations, you need to get your message to break through—and stick.

There’s one way to do this effectively almost 100% of the time: tell a great story.

One powerful solution

No matter the medium, telling the perfect story captivates your audience, earns their trust, sticks over 600% better(3), and inspires them to take action.

Book a discovery call to learn how our energizing, research-backed story training can dramatically improve productivity and effectiveness for everyone in your group.

• Marketing messages retained 13x better

• Fundraising nets double

• Better recruiting and retention

• Easy—and effective—board engagement

• Facilitate approval from regulators and stakeholders

• Boost employee engagement

Book a discovery call today to level up your team!