Bye-bye DEI?
With the results of the 2024 election signaling a departure from the politics and priorities of the past four years, how should Certified Meeting Professionals (CMPs) and event planners approach diversity, equity, and inclusion programming?
Commence to Be Human
This year, choose a commencement speaker who’ll point graduates toward their greatest strength.
Facts Can Wait
Why is there such a defined structure to successful persuasive communication—and what is it?
Lights, camera, reaction!
To make your videos come alive, spend less time with a camera and more time with a pencil.
Get yourself a problem!
The decision-making part of the brain is in league with our emotions – market accordingly.
Feeling beats thinking.
The decision-making part of the brain is in league with our emotions – market accordingly.
Don’t tell ‘em about the money—show ‘em the money
Stories move hearts, minds, and wallets.
Surprisium: the element of surprise
Interest is the professional cousin of curiosity – and they both come from surprise.