Let the booth do the work.
Photo: Adam Olenn
The booth costs over $3,000. Then come the add-ons, printing costs, tchotchkes, travel expenses, staff time…just showing up and doing the bare minimum at a trade show is a $10,000 investment.
So how do you make sure it delivers a meaningful return?
We recommend starting with a thought experiment:
If someone saw your booth but didn’t stop to talk, and was asked about it in the bar that evening, could they accurately convey your brand ethos, what your company does, or both?
Sadly, the answer for many trade show booths is no. For too many companies, the booth is just a home base for the people, and doesn’t do any selling work of its own. This is a missed opportunity, especially when a well-designed booth experience can dramatically warm up leads for your staff.
When we design a booth, we pull together theatrical set designers, experience designers, and brand strategists to work through a framework of essential questions.
What is the client’s primary goal for the trade show?
What is the brand ethos?
What does the company do?
How do we want prospects to feel?
These questions, and a few others, can shape the contours of your booth experience – and how to gauge its effectiveness.
If you’d like your next trade show to be effective at a distance, email Rustle & Spark today.