In websites, process is product.
Photo: Kelly Sikkema
Every website redesign begins with ambition, energy, and a sense of purpose. So why do they often end in disappointment?
“It’s hard to use.”
“I can’t find what I’m looking for.”
“It’s just…ugh.”
You can only find the right answer if you start with the right question. And most website projects start with the wrong question:
“What should be on our website?”
A website is a tool, and tools are simply objects that solve problems. To design a good tool, you must first understand the problem.
Try beginning with a different question:
“What business objective is this tool intended to help us achieve?”
How do your people achieve that objective in the real world? What do they do? What questions do they ask? Use their successful behaviors as a guide to your site’s architecture and you’ll find it flows much more smoothly to where you’d like.
Doing this makes your website a reflection of your successful business processes, and creates websites that are vastly more effective and easy to use – and also sidesteps internal politics that can derail a redesign project. Some examples using this approach:
Lincoln MFG-USA®️ – adjust a few variables to find your ideal ingredient
HOFFMAN – accelerate your business development with the world’s best sales training
ROBS – child-focused, grace-based education in Houston, TX
If you’d like to redesign your website with a clear vision for the future, email Rustle & Spark today.