White Mountain School

Services

Story
Strategy
Video
Landing pages

Overview

WMS urgently needed to boost enrollment. Their greatest strength is close personal relationships, so we supercharged their organic referral network with compelling videos and high-conversion landing pages.

Bigger…just a little

With a maximum enrollment of 150 students, White Mountain School makes good on the promise that every single student is known well by their peers and the entire school faculty.

Many schools proclaim a caring, close-knit community of learners, but at WMS you can feel it as soon as you step on campus. They call it “mountain magic.” While small is part of their secret sauce, too small isn’t good, so they asked for our help developing a new SEO campaign to drive admissions traffic to their website.

SEO is great for delivering a low-stakes pitch to huge numbers of people. But with limited seats available, they needed a small, high-conversion approach. So we taught teachers and students how to tell their personal WMS story, created a video library of these stories, and designed a content-aware landing page to turn interest to enrollments.

What’s your story? →

“My inclination is to run from a [video] interview like this, but… you all were such professionals when you came in with the workshops—that was so, so well done—I trusted you.”

— Kara W, STEM department chair

What’s on your mind?

Have a problem you’d like to bounce off us? Or maybe you’re not even sure what to ask. That’s fine too, we’re happy to spend a few minutes talking through the opportunities and challenges you’re contending with and offer some insights on how to tackle them.

How can we help?

If you’ve come this far, something’s on your mind. Drop us a line and we’ll make time to discuss whatever that is. Maybe we can help with it. Maybe we can suggest a new way to apply your internal team to the problem. Or we can make an appropriate referral. At the very least, we’ll both make a new connection.