Car dealerships have to balance their corporate brand with a local personality that stands apart from regional competitors.  

We worked with the team at Scott Volkswagen to define a specific and authentic brand identity that leveraged their team’s enthusiasm and local culture in a unique mix.  This strengthened the shared sense of purpose between sales, service, and back-office teams, brought consistency to sales and marketing materials, and aligned service practices for end-to-end consistency.

They then asked us to develop television ads communicating their brand idea in a uniquely local way, and the results drove an immediate and sustained 15% increase in sales.

(They were so happy, they even plastered the ads’ punchline on their company shuttles.)

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