Old Try

Services

Naming
Branding
Website + Ecommerce
Product Development

Reaction

“Their inventive body of work, which is always expanding, works just as well in a college dorm as it would in an upscale modern apartment. Not many artists can do that. “
- The Huffington Post

A decade ago, Micah Whitson was missing home. But he didn’t want to move home. He just wanted something, anything, to hang on his walls that wasn’t cliché or too ornate that told his Massachusetts neighbors that he was from Alabama.

And when he couldn’t find it, well, he just made it. He found a letterpress printer, found some old wooden type, and some cotton paper. And called it Old Try.

We helped create the name, the packaging, the shopping cart, and the entire product collection: 300+ SKUs and counting. We sourced fulfillment centers and brokered licensing agreements.

Old Try is hanging in houses and galleries from Alabama to Australia. And a few gushing Reese Witherspoon Tweets later, he’s still out there.

Giving it the Old Try.