Moses Brown

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“If you are looking for a fresh approach to marketing and communications, I urge you to give Adam Olenn and his firm Rustle & Spark serious consideration. “
- Matt Glendinning, Head of School

Founded in 1784, Moses Brown is one of the nation’s oldest schools.

As Director of Communications & Community Engagement, Adam partnered with Admissions to increase top-of-funnel growth by 6-8% each year, and with Development on their largest-ever capital campaign, which raised more money in five years than the school had done in the previous 230+.

He and the Communications team transformed every aspect of the school’s communications: campaign branding, sales and marketing collateral, custom fundraising tools, and internal communications. We dramatically expanded the school’s community partnerships and experiential marketing, drawing in new visitors and frequently converting them to applicants.

A couple internet-friendly highlights: we guided the school to a new way of announcing snow days that inspired a blizzard of similar videos (and two billion media impressions), and innovated a completely new approach to school websites that is inspiring other schools nationwide.

School’s in session! →