Harvard Business School, MIT’s Sloan School of Management, Wharton, and Berkeley’s Haas School of Business all have one thing in common – the only person they trust to teach sales is Jeff Hoffman.

Focusing on technique over method, with a strong emphasis on principles of empathy, understanding, and behavioral economics, Jeff’s approach to sales is captivating and incredibly effective. 

But when COVID-19 put a stop to travel and meetings, the entire HOFFMAN pipeline dried up.  Enterprise-level engagements at clients like PayPal, Google, and more were suddenly on hold.

But HOFFMAN is an innovative company, and they immediately saw an opportunity to modify their business model to take advantage of new norms.  They reached out to us to design and develop a new website that would make their reimagined business model come alive – and set the stage for a new phase of transformative growth.

In particular, this website opened up a new direct-to-consumer revenue stream for their award-winning sales training.  The question is, were consumers eager to buy?

When the site launched, the first retail order arrived in minutes.

But wait, there’s more!→