Less really is more.
Photo: Norbert Kowalczyk
Atoms are the smallest units of mass in the universe. Mostly they’re content to do their thing. But if you mess with them, kiss your city goodbye.
Tiny thing, big impact.
The power is truly awesome. And while many people understand the power of written communication, they harbor an assumption that you need a bushel of words to have an impact.
Hogwash.
Apocrypha holds that back in the 1920’s, the greatest literary and artistic minds of New York would gather every Thursday at the Algonquin hotel for lunch. In this case, “lunch” is code for “get completely varnished.” One day, someone proposed a wager – legend holds it was Dorothy Parker’s idea – whoever could write the shortest story with a complete emotional arc drinks for free.
Ernest Hemingway won with a story is six words long.
FOR SALE: Baby shoes. Never worn.Oof.
This shows that even in a space as small as a tweet, there’s an opportunity to move peoples’ hearts. And any savvy student of people knows that once you’ve moved someone’s heart, they’ll open their mind to what you have to say.
If you’d like your marketing efforts – big and small – to have a huge impact, email Rustle & Spark today.