WHY STORIES?
Because they work.
Through millions of years of evolution, the human brain has evolved a highly efficient attentional system. Learn how it works and dramatically increase your persuasive abilities—in one inspiring, energizing session.
Because they work.
Nobel-prize winning research(1) shows that every decision we make is ultimately emotional. On top of that, we easily remember information that we can attach feelings to, and quickly forget that which doesn’t inspire feeling. Furthermore, introducing quantitative information prematurely actually prevents us from forming the emotional connection that makes messages stick.(2)
The universal problem
So much business communication fails to convince, persuade—or even be remembered—because it introduces the wrong information at the wrong time. Whether you’re in development, management, recruiting, or enrollment, you need to get your message to break through—and stick.
There’s one way to do this effectively almost 100% of the time: tell a great story.
One powerful solution
No matter the medium, telling the perfect story captivates your audience, earns their trust, sticks over 600% better(3), and inspires them to take action.
Book a discovery call to learn how our energizing, research-backed story training can dramatically improve productivity and effectiveness for everyone in your group.
Marketing messages retained 13x better
Fundraising nets double
Better recruiting and retention
Easy—and effective—board engagement
Community and stakeholder relations
Boost employee engagement
Book a discovery call today to level up your team!
WHO’S IT FOR?
Our story-training workshop offers transformational benefits for:
Advancement and development officers responsible for achieving ambitious fundraising goals
Board members who need to advocate for your institution
Department heads, chairs, and deans responsible for aligning and managing high-performing staff or faculty
Enrollment and admissions reps who need to inspire students and families to apply
HR managers who need to attract enthusiastic job appliacants
LEVEL UP
In this 90-minute training, you and your team will learn…
what stories really are
how stories affect our minds, bodies, and belief systems
why they hold such powerful influence on our decisions
the quantifiable financial ROI of great storytelling
how to structure a story so it connects with your listener
how to fine-tune your language for maximum impact
Yes, make my team more persuasive!
“You all were such professionals when you came in with the STORY workshops—that was so, so well done—so I trusted you.”
“As a board, we needed to tell our story better to meet our goals and uncover additional opportunities. Rustle & Spark conducted a STORY training that was interactive, knowledgeable, and energetic. After the session, we were better equipped to achieve our long-range plans.”
“Like others said, your seminar is the best that RI SCORE ever offered.”
Harvard Business Review, Decisions and Desire
Kahneman, Daniel, Thinking, Fast and Slow
Bower, Gordon H. Clark, Michal C, Narrative stories as mediators for serial learning