Brand quiz

Because they work.

Nobel-prize winning research(1) shows that every decision we make is ultimately emotional. On top of that, we easily remember information that we can attach feelings to, and quickly forget information that doesn’t make us feel anything. Furthermore, quantitative information too soon stops us from forming the emotional impression that would help us remember things.(2)

The universal problem

So much business communication fails to convince, persuade—or even be remembered—because it introduces the wrong kind of information at the wrong time, and because it fails to properly emphasize the relevant emotions. Whether you’re in sales, recruiting, marketing, or investor relations, you need to get your message to break through—and stick.

There’s one way to do this effectively ~100% of the time: tell a great story.

Our powerful solution

With over two decades of experience in branding and marketing agencies, and as part of in-house marketing teams, we know what works—and what doesn’t.

No matter the medium—print, digital, social, video, or live experience—telling the right story captivates your audience, leads them to believe your message, remember it over 600% better(3), and take action.

I’m pleased to invite you to sign up for Rustle & Spark’s most popular offering: a story training course that will dramatically improve your team’s effectiveness in under two hours.

• More effective sales

• Better recruiting and reduced negotiation

• Better board relations

• Smoother approvals from regulators and other stakeholders

• Higher social capital in personal and professional settings

Book a discovery call today to level up your team!