People are busy. If you get a moment of their attention, you need to deliver something of value. Otherwise they’ll turn away – with a mental note to ignore you in the future.

If there’s one marketing principle that stands above all others, it’s this: focus.

It’s common sense – and is backed up by science. Researchers like Sheena Iyengar and Barry Schwartz have shown that once people have to decide between more than about six, they become overwhelmed and turn away.

To figure out if your marketing is turning customers away instead of bringing them closer, ask:

• Do our print ads feature more than one product?

• How many items are there in our website’s navigation?

• Can we articulate one overriding strategic priority for the next 12-24 months?

If you’d like help focusing your marketing to deliver powerful results, email Rustle & Spark today.

What can we rustle up for you?